Magazine Summary
UFO Research Australia Newsletter
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Summary
This issue of the UFO Research Australia Newsletter, Vol.4 No.1 from July-August 1983, serves as a letter from the Editor-Publisher, Vladimir Godic. It explains the non-publication of previous issues (UFORAN Vol.3 Nos. 4 & 5) due to the challenging economic climate and rising publishing costs. The publication was heavily subsidized to maintain a high-quality, low-cost magazine, but subscription levels did not sufficiently compensate for production expenses. The organization reassessed its promotional policies and subscription rates, delayed production, and found an alternative printer. Subscription rates have been increased, with the aim to return to the regular schedule by 1984.
Magazine Overview
Title: UFO Research Australia Newsletter
Issue: Vol.4 No.1
Date: July-August 1983
Publisher: UFO Research Australia
Editor-Publisher: Vladimir Godic
This issue of the UFO Research Australia Newsletter is primarily a letter from the Editor-Publisher, Vladimir Godic, addressed to Exchange Readers. It serves to explain the reasons behind the non-publication of previous issues (UFORAN Vol.3 Nos. 4 & 5) and the subsequent delay in the release of Vol.4 No.1.
Explanation for Non-Publication and Delays
Godic states that the economic climate over the preceding couple of years has led to an increasing rise in the cost of living, which has also impacted the publishing industry. Despite wishing to provide a high-quality, low-cost magazine to attract potential subscribers, the publication chose not to follow the trend of price increases. Instead, they heavily subsidized UFORAN in the hope that subscription levels would rise sufficiently to offset the growing discrepancy between available cash and escalating production costs.
While subscriptions were increasing globally and confidence in the magazine's professionalism was high, the organization inevitably realized the need to reassess subscription rates and seek more economical production methods that would not compromise the magazine's standard.
Consequently, production was delayed to thoroughly assess the effectiveness of their promotional and publicity policies and to review subscription rates in the context of the current economic climate.
Apology and Future Plans
The letter offers an apology for any inconvenience caused by the non-appearance of UFORANs. Godic expresses hope that readers will appreciate the necessity of the production delay. To address the financial challenges and return to a regular schedule, the publication has increased its subscription rates and found an alternative printer. They anticipate being back on schedule by 1984.
The newsletter concludes with a thank you for past support and confidence, and an invitation to continue the exchange of respective publications.
Recurring Themes and Editorial Stance
The primary theme of this issue is the impact of economic conditions on niche publications and the strategic decisions made by publishers to ensure their survival and quality. The editorial stance is one of transparency and a commitment to maintaining quality despite financial pressures. The publication demonstrates a proactive approach to problem-solving by reassessing policies, seeking cost-effective solutions, and communicating these changes openly with its readership and exchange partners.
We heavily subsidised UFORAN to cope with these increases in the hope that subscription levels would rise sufficiently to compensate for the growing discrepancy between cash in hand and escalating production costs.
Frequently Asked Questions
Why were UFORAN Vol.3 Nos. 4 & 5 not published?
These issues were not published due to the economic climate leading to rising publishing costs, which the publication was heavily subsidizing to maintain a low price.
What is the reason for the delay in publication?
The delay was necessary to fully assess promotional and publicity policies, review subscription rates against the economic climate, and find a more economical form of production.
What changes are being made to get back on schedule?
Subscription rates have been increased, an alternative printer has been found, and the aim is to be back on schedule by 1984.
Who is the Editor-Publisher of the UFO Research Australia Newsletter?
The Editor-Publisher is Vladimir Godic.
In This Issue
People Mentioned
- Vladimir GodicEditor-Publisher
Organisations
- UFO Research Australia
Locations
- Prospect, Australia